Survey Researcher "From Beginner to Master" Tutorial, Session 1/5
Basic Survey Creation
It's as Easy as 1-2-3

Step 1: Choose a Title

Every survey needs a working title. Just pick a name that is both easy to remember and reflects the survey's objective. You can change it at any time.

Step 2: Add Questions

Step 3: Customize Your Survey (optional)

There are a number of ways you can customize your survey. Click on the links below to familiarize yourself with the design/format options available: Colors & Fonts, Display Format, Display Options, Move Questions, Skip Logic, Randomization, Language, Customized Buttons & Messages, Footers, Customized Thank You Page, Custom Variables, Response Quota, Notifications, Third-party Integrations.

What else?

Need a faster way of creating your survey? Choose from our 150+ professionally-built templates.

Need additional support to get your survey off the ground? Check out Help Center.

Question Types

Multiple Choice

Multiple choice questions are the most popular survey question type. They allow your respondents to select one or more options from a list of defined answers. They're simple to create and help produce easy-to-analyze data

Example

Dropdown

Dropdown organizes the multiple-choice responses in an easy-to-use format and keeps the survey presentation brief and accessible. The dropdown technique combats survey fatigue and encourages more completed surveys.

Example

Textbox (Single Line)

Open-ended questions are free-form survey questions that allow a respondent to reply in an open textbox format, sharing their total familiarity, understanding, and insights with the subject matter. The replies can run the gamut from a brief sentence to multiple paragraphs.

Example

Comment Box (Paragraph)

Many survey questions, while they can be easily answered, sometimes gain in value by allowing the respondent to add more substance. The addition of a "Comment Box" enables you to deeply explore each reply, gaining valuable information and perceptions.

Example

Star Rating

Star Rating questions let respondents easily respond to a survey question or statement on a visual scale of stars. Another added benefit is that such questions combat survey fatigue and promote completions.

Example

Net Promoter® Score (NPS)

A Net Promoter® Score (NPS) consists of a survey question that measures customer experience, customer satisfaction, and brand loyalty. NPS survey responses are used to generate a score ranging from -100 to 100. The NPS score can be used to classify customers and help businesses improve their experience.

Example

Image Choice

Image choice is a simple question type that displays the responses in terms of pictures. This option often connects with your audience since they respond better to a picture. Images may also inspire more honest opinions. Best of all, image choice questions combat survey fatigue and, thereby, ensures more completed surveys.

Example

Scale

A scale question provides respondents with a scale of numbers as answer options, potentially ranging from 1 to 10, 0 to 100, 1 to 5, etc.

Example

Slider

Slider questions are an effective interactive tool. Simply ask your survey participants to evaluate their response on a numerical scale; then they select a number by dragging a slider control.

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Ranking

Ranking questions calculate the average ranking score for each response so you can determine which one was most preferred overall. The response with the largest average ranking score is the preferred choice.

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Date/Time

A date/time question allows your respondents to enter date by selecting month, day and year from the respective drop-downs. This format enables you to filter data based on the dates entered, if so desired.

Example

Contact

Capturing a respondent's key contact Information is critical for a better understanding of your respondent's demographics. Collecting such demographic information via the tool at right is simplified through a single question.

Example

Textbox List

A Textbox List question type is a list of short-answer, open-text fields with labels for each row. Use such an option to allow respondents to provide a short answer for a list of items.

Example

Grid - Multiple Choice

A common survey practice is to employ the Grid (or Matrix Table) type question. This effective Multiple Choice or Dropdown technique asks respondents to evaluate one or more rows of questions using the same set of response column choices. The grid, which combines questions rated on the same scale, ensures your surveys are brief, concise and effective.

Example

Grid - Dropdown

The Dropdown Menu Grid allows respondents to choose an option for each column and row combination using a standardized dropdown of answers. Use this question type when multiple dropdown questions share the same possible answers.

Example

File Upload

Need something back from the respondent? The file upload question type allows survey participants to forward documents and/or images to you from the survey you created.

Example

Text (Descriptive)

Descriptive text isn't a question; it does not allow the respondent to submit a response. Instead, such text boxes are an easy way to insert critical instructive content into the survey.

Example

Image

Image isn’t a question; it does not allow the respondent to submit a response. Instead, such boxes are an easy way to insert critical instructive images into the survey.

Example

Text A/B Test

Text A/B Tests allow you to display variations in free-standing text to different sets of respondents. The text will be independent of any questions, so you can follow it with questions that ask respondents to refer to the text. You can add up to 20 variations in a single Text A/B Test question.

Example

Image A/B Test

Image A/B Tests allow you to display different images to different sets of respondents. The image will be independent of any questions, so you can add follow-up questions that refer to the image. You can add up to 20 image variations to a single Image A/B Test question.

Example
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