Skip logic or question branching provides you with the capability to jump to the next appropriate question or page based on how the respondent replied to the current question.
Skip logic ideally serves both the respondent and the survey owner. The respondent will complete a survey that avoids questions that are inappropriate based on their prior responses. The survey owner benefits by receiving superior responses and higher completion rates.
Why do surveys with skip logic offer a more effective user experience? Surveys written with the assumption that each question applies to everyone, regardless of the responses captured, is risking the possibility a creating a frustrated respondent and, possibly, one who quickly abandons the survey. In truth, no one wants to take a survey that does not specifically pertain to them.
How do you successfully address this effective survey strategy? The first step is to organize all of your survey questions. Which ones will elicit responses that trigger a unique path? Think of each question as an actual tree with potential branches. Once you have isolated those questions which will require conditional branches, use the tools provided by Surveyol to make skip logic a reality in your survey.
Skip logic is a win-win for everyone. The surveys that respect each respondents' time will achieve higher data quality and a significantly lower abandonment rate.
Multiple Choice (Single-select), Image Choice (Single-select), Dropdown
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Multiple Choice (Multi-select), Image Choice (Multi-select)
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NPS, Star Rating, Scale, Slider
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Textbox, Comment Box
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