Question Types: Text A/B Test and Image A/B Test

An A/B Test is a common and effective practice to randomly present different versions of your survey to learn more about how these changes ultimately affected responses. You can test whether the modification of a variable, such as text or image, will significantly impact the results.

SurveyOL will randomly assign each respondent to be shown one of the test variables you defined. The A/B split test can be set at any percentage (as long as they total 100%). It is, however, always a wise decision to collect at least 50 responses for each variable to ensure you can conclude there are significant differences from one segment to another.

Text A/B Test

1. Click on the + New Question link.
2. Choose Text A/B Test. Alternatively, you can drag and drop your question type from the side menu to the desired position.
   1. Enter your text or instructions, and percentage for each variation.
   2. Add additional variations as needed.
   3. Check or uncheck the Require an answer to this question checkbox. When checked, an answer is required for the question.

   

3. Click on the Save button, or the Save + Add button to add a new question.

Image A/B Test

1. Click on the + New Question link.
2. Choose Image A/B Test. Alternatively, you can drag and drop your question type from the side menu to the desired position.
   1. For each variation, upload your image, choose from your image library, or enter the URL of an image on the web. Then enter the percentage for the variation.
   2. Add additional variations as needed.
   3. Check or uncheck the Require an answer to this question checkbox. When checked, an answer is required for the question.

   

3. Click on the Save button, or the Save + Add button to add a new question.

When you include A/B test questions in your survey, you have the option to filter your survey results by A/B test under the Results section. Please refer to the article How to Filter Survey Results? for more information.