Question type: Text A/B Test and Image A/B Test

An A/B Test is a common and effective practice to randomly present different versions of your survey to learn more about how these changes ultimately affected responses. You can test whether the modification of a variable, such as text or image, will significantly impact the results.

Surveyol will randomly assign each respondent to be shown one of the test variables you defined. The A/B split test can be set at any percentage (as long as they total 100%). It is, however, always a wise decision to collect at least 50 responses for each variable to ensure you can conclude there are significant differences from one segment to another.

Text A/B Test

  1. Click on the "+ New Question" link, then choose "Text A/B Test".
  2. Enter your text or instructions, and percentage for each variation.
  3. Follow Step 4 under the article How to create a survey?

Image A/B Test

  1. Click on the "+ New Question" link, then choose "Image A/B Test".
  2. For each variation, upload your image, or pick from your image library, or enter the URL of an image on the web. Then enter the percentage for the variation.
  3. Follow Step 4 under the article How to create a survey?

When you include A/B test questions in your survey, you have the option to filter your survey results by A/B test under the "Results" section. Please refer to the article How to filter survey results?

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