What is Likert Scale?

The Likert Scale (named after the early 20th century American social psychologist Rensis Likert) is a popular survey tool that successfully gauges attitudes, thoughts, and perceptions. Instead of asking for a "yes" or "no" response, these closed-ended questions usually consist of "Do you agree or disagree" and then provide the respondents with an option range, starting at "Not at all likely" to "Extremely Likely".

The Likert Scale (or sometimes referred to as a "Satisfaction Scale") is usually formatted as a 5 or 7-point scale, ranging from one extreme opinion or feeling to the other. There is also typically an impartial or middle-of-the-road option in its scale. This approach provides you with the metrics to measure degrees of opinions and ultimately a better understanding of your audience. It can also help you identify service or product opportunities.

To create a multiple choice question, please refer to the article Question Type: Multiple Choice, Image Choice and Dropdown.

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