My Top 10 Survey Software in 2021

Have you considered learning more about your business by way of an online survey?  There are many ways to improve your products or services but determining the precise approach is often incredibly difficult. Online surveys enable you to contact your customers and capture invaluable insights, not only what they desire but also how to serve them better. The final survey results will change the way you run your business. 

Here's the key reasons why most businesses turn to online surveys:

  • Learn more about what is going on within your market or niche
  • Receive feedback for item improvements and new product concepts
  • A better understanding of the effectiveness of your customer service
  • Determine overall employee satisfaction
  • Plus, many additional applications

Creating a successful online survey has been getting less stressful, with more beneficial features added, over the course of the past few years.  Many of the online websites now offer a vast array of time-tested professional survey tools to help you get to the essence of your business concerns:

Question Types You'll need different ways to ask different questions.  Multiple choice, Grids, Net Promoter Score (NPS), Likert Scale, Ranking, and many other options.

Customization Ask the right questions. Branching and skip logic, question and answer piping, choice randomization, custom footers, etc.

Distribution Get your survey out there.  Share on SMS invitations, social media, QR codes, website embedding collectors, scheduled email invitations, and more.

Analytics & Reporting Get the answers. Summary charts, export responses, filter results many different ways, i.e., by time period, by questions and answers, by response status, by collector, by A/B test, crosstab reports.

Easy to useMinimal time investment.

There has been a proliferation of online survey websites in the last few years.  It's hard to differentiate one from the other.  So where do you start to find the right one for you? I explored many of the survey tools now available and evaluated each one of them to come up with my Top 10. Personally, I don't think you can go wrong with any one of the websites listed below:

1. SurveyOL

2. SurveyMonkey (Momentive)

3. Qualtrics

4. Alchemer (formerly Survey Gizmo)

5. Typeform

6. Survey Sparrow

7. JotForm

8. SurveyPlanet

9. Zoho Survey

10. SoGo Survey


SurveyOL (Survey + Online)                               (Cost: $9.90/month, $99/year)

"SurveyOL is ideal for small businesses, organizations and retailers who demand high quality questionnaires to capture ideas enabling them to overcome even the toughest barriers to success." – Home page


  • Focuses on features and functionality for the single user and small teams, from beginners to intermediate level skillset.
  • No risk, low cost, cancel your account at any time.  All data is saved.
  • Offers email and SMS invitations
  • Tools to help you brand and design your survey. Includes predefined privacy statements to help your customers.
  • New website searching for new ideas. Starving artist syndrome. Join or follow the crowd.


  • Does not offer free plans unless you request it.
  • Does not offer 360-degree employee assessment

The initial "Basic" package includes:

  • Unlimited number surveys
  • Unlimited questions per survey
  • Customize colors & styles
  • Branching & skip logic
  • Web URL and QR code
  • Export responses via CSV, PDF, PPT, XLS



Survey Monkey (Momentive)                              (Cost: $99/month, $1188/year)

"Get answers with surveys.  Be the person with great ideas.  Surveys give you actionable insights and fresh perspectives." – Home Page


  • Good for medium to large sized companies
  • Survey status monitoring is easy using mobile app
  • Survey question library comprehensive
  • High market share yields many integrations


  • High cost; lower pricing tiers don't offer great value; successive price hikes
  • Confusing options, difficult to export reports
  • Not intuitive for the average user
  • Embedded survey on website is outdated, poor experience for visitors

The initial "Premier" plan includes:

  • Unlimited number of surveys
  • Unlimited questions per survey
  • Custom logo, colors, and survey URL
  • Export data via CSV, PDF, PPT, XLS
  • Skip logic, question and answer piping
  • A/B testing, randomization


Qualtrics                                           (Cost: $25/month, $300/year)

"The most sophisticated online survey platform on the planet.  Get answers to your most important customer, brand, employee, and product questions with survey software that can handle everything from simple questionnaires to detailed research projects for the world's biggest brands." – Home Page


  • Best for educational audiences
  • Good for seasoned marketers
  • Excellent for separating questions according to subject
  • Synchronized preview of mobile and desktop questionnaires


  • Expensive
  • Offline application extremely weak (additional fee)
  • Lacks the ability to maintain multiple shared reports that can include or exclude various data cuts
  • Somewhat difficult to how to setup different types of questions
  • Lacks "to-do" list-like project management

The CoreXM Standard features:

  • 8 question types
  • 30 questions per survey
  • Unlimited active surveys


Alchemer, formerly Survey Gizmo           (Cost: $49/month, $300/year)

"Listen. Empower. Engage. Transform your business with Alchemer." – Home Page


  • Good for individuals requiring advanced formatting and graphics control
  • Software is simple and clean
  • Ideal for traditional research needs
  •  Easy to share results and reports with team   


  • Some limits in setting up logic
  • If you require more options (A/B split testing, for example), you must upgrade to the Professional version
  • Incompatible with Safari at times
  • History of problematic product introductions
  • The low end "Collaborator" price package for simple polls and surveys features:  
  • Unlimited number surveys
  • Unlimited questions per survey
  • 25 essential question types
  • Export responses via CSV, PDF, PPT, XLS



Typeform                                          (Cost: $25/month, $300/year)

"Forms that perform: get feedback and leads with ease. Easy, stylish forms that make data collection a walk in the park." – Home Page


  • Good for those who require different predefined forms for registration, payment, other purposes
  • Great design, very customizable
  • Easy to deploy and share results
  • Intuitive interface


  • Response limit on the Basic plan
  • Difficult to complete, too many steps
  • Weak data reporting, data export
  • Embedding issues in certain mail providers
The introductory "Essentials" package includes the following:

  • Unlimited questions per survey
  • Unlimited typeforms
  • 3 Logic Jumps per typeform
  • Custom thank you screen
  • Calculator for quizzes and payments
  • Mailchimp and Airtable integrations



SurveySparrow                                           (Cost: $19/month, $108/year)

"Refine product experiences, the better way.  An omni-channel experience management platform. Do more than just surveys." – Home Page


  • Simple platform for creating and sending surveys, no learning curves needed
  • Interface is clear, easy to navigate
  • Software is flexible to ensure surveys look and feel professional
  • Mobile version perfect for the small screen


  • Drag-and-drop question box is problematic
  • If you'd like to have some professional features, such as adding a file upload question, you can upgrade to Pro for $49/month
  • White labeling available by upgrading to Business for $149/month
  • Issues with handling bulk data, i.e., copying or deleting an audience file

The lowest price "Basic" package includes the following:

  • Unlimited questions per survey
  • Display & skip logic
  • Scoring
  • Widgets, QR code
  • Google Sheets, Slack, Facebook Pixel, Google Analytics integration
  • Export responses via CSV, PDF, XLS


JotForm                                            (Cost: $24/month, billed annually at $288)

"Easy-to-use online form builder for every business.  Create online forms and publish them.  Get an email for each response.  Collect data." – Home Page


  • Ease and flexibility allows user to capture information
  • Simple to design your form, share the link, and process the results
  • An alternative to Typeform


  • Limited technical support
  • Form blocks can be a bit confusing
  • Uploading images into the document sometimes problematic

The lowest price "Bronze" package features:

  • 25 Forms Limit
  • 10 GB available space
  • 10,000 monthly form views
  • Unlimited total submission storage
  • Unlimited reports, fields per form


SurveyPlanet                                   ($20/month, $180/year)

"A simple & powerful online survey tool.  Sign up now for free unlimited surveys, questions & responses." – Home Page


  • Good for beginners with clean, minimalist user interface
  • Very flexible, good pre-built templates
  • Provides overviews of branching questions


  • No support for matrix questions
  • Limited question types
  • Panel purchase option is not integrated.

The Pro version includes the following:

  • Unlimited number surveys
  • Unlimited questions per survey
  • Survey embedding
  • Question branching
  • Question images & Custom Formatting
  • Export survey results


Zoho Survey                                    (Cost: $25/month, $300/per year)

"Experience the craft of survey creation.  Create your survey in minutes.  Reach your audience on every device.  View results graphically and in real-time."  – Home Page


  • Good for larger organizations
  • Integration with other Zoho applications
  • Support for offline surveys
  • Mobile app allows for the monitoring of survey responses


  • No support for display logic
  • No support for question blocks
  • More modifications required for project management
  • Integrations with Zoho social, other social media tools need enhancements

The initial "Plus" plan consists of the following: 

  • Unlimited number of surveys
  • Unlimited questions per survey
  • Embed survey in website
  • Eventbrite, Slack, Shopify, and Zendesk integration
  • Customizable reports
  • Export reports in XLS,CSV


SoGo Survey                                   (Cost: $25/month, $299/per year)

"CX, EX, Online Survey, and Quiz Platform.  The most comprehensive and secure experience management platform." – Home Page


  • Fast, small business deployments
  • Offers bulk editing mode
  • Advanced support options available
  • Features for working with multiple surveys


  • Help resources not as robust as more advanced tools
  • Display logic questions limit reordering
  • The basic "Plus" plan is unusually light on features
  • For advanced features, such as exporting your reports to Word/PPT, you'd have to pay $66/month for the Pro version.

The basic "Plus" plan consists of the following:

  • Add your own survey logo
  • Customize thank you page
  • Simple skip logic
  • Export data to Excel


All of the online survey websites discussed above offer an array of benefits balanced against possible shortcomings based on your specific needs. They offer a free trial or free account. So, jump in and just try it.  What do you have to lose?  For me, I'm picking SurveyOL—a unique combination of super low subscription costs and remarkably high value makes it a no-brainer.  Good luck! 

About the author:

Rich Nelson has been a senior marketing executive for over 35 years. The key focus throughout his career has been helping small to medium size businesses succeed in an ever-competitive marketplace.

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